A CRM (Customer Relationship Management) system is the core platform a company uses to centralize customer data and manage every interaction across marketing, sales, and customer success. It turns scattered touchpoints (forms, emails, calls, meetings, tickets) into one shared view of the customer, so every team acts with the same context.

With a good CRM setup, follow-up becomes faster, more relevant, and more consistent. Sales team know who to contact, when to reach out, and what to say. Marketers see which campaigns actually generate pipeline. Leadership finally gets a clear picture of the revenue engine.

Having a CRM ≠ using your CRM

Having a CRM isn’t a strategy, it’s just the starting point. If you let your CRM sit in jachere (half-filled fields, duplicate records, deals without owners, contacts without activity), it slowly turns into a data graveyard instead of a growth engine.

In 12 months, we'll fix that - step by step.